Why you chose a to work with pets.
You always knew that you wanted to work with animals. They’ve always brought your life so much joy. Being around them always brightens your day.
You envisioned how wonderful it would be to work with pets all day. So you found a way to do exactly that. But did you forget that pets have owners?
Owners need love too.
Form a bond with them. It’s easier than you think. You need to let them in, let them know you. Who you are, what you do, what you believe in.
You need to earn their trust.
Just put yourself in their position. Pets are family. Do they know enough about you to leave their furbabies in your care?
You wouldn’t let just anyone take care of your pets, so why should they?
Nowadays, you just need to be online so they can find you and learn more about you. In other words, your business needs a strong online presence.
What are the benefits of a “strong online presence”?
Glad you asked. Among others:
- Increased awareness for your business
- Increased trust
- Increased credibility
- Increased appointments
- Increased client loyalty
- Increased client compliance
Why does it work?
It’s actually very simple if you think about it. When you make yourself visible and available for your clients, you are connecting, educating, counseling, etc. All about a topic that is so near and dear to their hearts, their pets.
You are nurturing the relationship you have with each client and their pet.
When you put all this effort on your business, they notice, they know you care, and they’ll love you for it.
Okay, but, how do you create a “strong online presence”?
Long story short: You need to have a website, be active on social media, appear on local listings, and always be relevant and consistent with the information you post online.
I know it sounds like a lot. But don’t freak out yet.
Let me help you take the first step.
This step consists on choosing 3 social media platforms that best match your personality and interests.
The reason we start with social media is because it’s the area with less friction. You can do it in increments depending on how much time you have per day. And there’s no financial investment, unless you want to try your hands on advertising.
This way you won’t feel overwhelmed and you’ll feel like you can actually do this.