SEO or Search Engine Optimization is the process of improving areas of your website to make your content easier to find, both for the people that need it and for search engines, such as Google and Bing.
How is Local SEO different?
When people talk about Local SEO, they’re referring to the strategy to improve your content to attract people in your area. Not only on your website, but your online presence overall.
How does it apply to my Veterinary Clinic?
You need to setup your website correctly, so it makes it easy for people to contact and find you. You also need a comprehensive breakdown of the services you offer, your business hours, if you have different locations, etc. All of this and more needs to be consistent throughout the web.